On the platform, a user registers, creates content (for example, a TikTok video), mints it, and receives royalties. All this was planned to be implemented in the crypto world using NFT tokens.
The creator is then approached by a well-known brand like Samsung, Coca-Cola, or Nike that wants to buy the video or use it in promotional materials, and the creator receives a royalty or a one-time payment in exchange for this use of content. The main flow of funds on the platform was supposed to be from brands to creators.
In addition to creators, three other types of platform users were envisioned: brands, fans, and guests.