A platform for the creation of NFT tokens for images, audio, and video content. It contributes to developing the fastest-growing talent network in the Asia-Pacific region, particularly in South Korea.
01/10
The
Brief
A Singaporean advertising agency that promotes content creators owns a platform that allows creators to connect with each other. The owners of this growing network of talented creators decided to make another platform that would allow for minting (creating) NFT tokens for images, audio, and video content. According to the idea, a user could become a successful content creator on this platform by promoting content and making money from it.
02/10
User
Flow
On the platform, a user registers, creates content (for example, a TikTok video), mints it, and receives royalties. All this was planned to be implemented in the crypto world using NFT tokens.
The creator is then approached by a well-known brand like Samsung, Coca-Cola, or Nike that wants to buy the video or use it in promotional materials, and the creator receives a royalty or a one-time payment in exchange for this use of content. The main flow of funds on the platform was supposed to be from brands to creators.
In addition to creators, three other types of platform users were envisioned: brands, fans, and guests.
03/10
The Client
Singapore Marketing Agency, the APAC region’s leading digital media and content partner
Business Model
Clients would receive commissions that brands pay to the platform.
End Customers
Creators, brands, and content consumers
04/10
Key
Features
View content by creators
Subscribe to creators
Like creators
Become a creator
Mint directly on the site (main feature)
Administrative panel (complex structure of admins) – view assets, approve assets, block a user
05/10
Team
Performance
An experienced and professional business analyst was involved in this project and carefully described the user stories. He used modern and advanced approaches to business analysis and tools to facilitate interesting, interactive, fast, and clear retrospectives.
06/10
Project Management
Methodologies
sprint planning
daily stand-ups
sprint review
sprint retrospective
refinement (two-week sprints)
07/10
Technologies
and Integrations
Back end
Front end
Integrations
- Metaverse
- YouTube
- Line
- Kakao
- Asset storage
- Blockchain network
- Mail provider
- KYC
- DWH
- Omni
- NFT
- Canto
08/10
Services
Project management
Business analysis
Solution architecture
UI/UX design
Frontend development
Backend development
Quality assurance
DevOps
09/10
Challenges
Creating platforms is an extremely complex task, as it involves many interdependencies between many users and components. And each type of user has unique access and capabilities on the platform. This platform would have four types of users (roles), and each would be able to perform unique actions.
Roles: admin, creator, brand, content consumer (fan and guest). A super admin would give access to other admins. These admins would be able to manage access for creators, fans (registered on the platform), guests (not registered), and brands. All of these roles should have different access rights and opportunities on the platform.
10/10
Results
We worked on the first version of the NFT marketplace where content creators could make NFTs. According to the idea, creators would be able to upload videos or other types of content and mint them. All content rights would be protected on the blockchain.
In the process of working on the project, we helped implement our client’s vision, visualize it, and document how the MVP should look.
The project is currently on hold, as the client’s priorities have changed because of the crisis in the cryptocurrency market and project funding has been temporarily suspended. Our client plans to return and continue developing the marketplace as soon as the crypto winter is over.
Discovery
Thorough user stories
Architecture
UI/UX design
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