Myntelligence
Manpower:
7 professionals
Development & Support Time:
December 2016 - Present

Myntelligence

Technological marketing platform for online advertisers and publishers

Myntelligence_2

The Brief

Nowadays the Internet is filled with advertising that is completely useless, makes the advertiser spend money and tires a random network user. Even existing communication between companies and their clients leaves much to be desired.

Absurd situations happen occasionally. For example, a bank invites its active client to open a bank account when he or she has already opened it. That's because the company doesn't recognize its customer. Wouldn't it be better to show an add about favorable terms of getting a mortgage to the client who wishes to buy a house? So it becomes important not only owning the data but also managing it.

Services

Business analytics

Business analytics

Software architecture

Software architecture

Big Data

Big Data

Back-end

Back-end

Front-end

Front-end

Testing

Testing

Technological challenges

While scaling from the MVP to a full-featured technology platform certain improvements should be taken:

1

Analyzing and re-evaluating MVP

2

Developing an understanding of the Adtech domain

3

Performance testing of the microservices under load

4

Rearchitecting the entire stack based on the latest big data technologies

5

Migrating from the legacy stack to the new one whilst campaign were in flight

6

Setting up the IaC devops procedures and processes

Technological challenges

A further Myntelligence strategy is to develop a platform much like the Customer Data Platform (CDP) that enables companies to obtain a 360-degree view of their customers and to create personalized customer journeys across all digital media to achieve their marketing objectives along the customer value lifecycle.

International

Let's Discuss Your Ideas

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