Nowadays the Internet is filled with advertising that is completely useless, makes the advertiser spend money and tires a random network user. Even existing communication between companies and their clients leaves much to be desired.
Absurd situations happen occasionally. For example, a bank invites its active client to open a bank account when he or she has already opened it. That's because the company doesn't recognize its customer. Wouldn't it be better to show an add about favorable terms of getting a mortgage to the client who wishes to buy a house? So it becomes important not only owning the data but also managing it.
While scaling from the MVP to a full-featured technology platform certain improvements should be taken:
A further Myntelligence strategy is to develop a platform much like the Customer Data Platform (CDP) that enables companies to obtain a 360-degree view of their customers and to create personalized customer journeys across all digital media to achieve their marketing objectives along the customer value lifecycle.