Development time
12 months
Team size
6 professionals
A platform that brings together brands with Instagram and YouTube influencers (creators) for mutually beneficial collaboration.
The Client
Startup entrepreneur from California, USA
The Brief
Our client came to us with an idea and a design for the MVP version of the Creator link application.
End Customers
Brands and influencers
Key Features
For Brands
Discount flow: get products into influential creator’s hands with customized discounts
Product activation: launch products and campaigns without cold creator outreach
End to end project management, from post to review
View and select applicants
Create teams of influencers
For Creators
Gain access to brand discounts
Choose brands to work with
Apply to join influencer teams
Choose what to work on: posts, videos, etc.
Preparation
Our solution architect and business analyst researched whether it was possible to automatically pull the number of followers, view statistics, reach, and other metrics from social networks when registering an influencer. To collect such data, we needed to use the Facebook and Google APIs.
We also held a three-week planning product phase during which we described the application and prepared requirements for developers.
Team Performance
Our client actively generated new ideas to improve the product, and our development team showed flexibility and a readiness to understand the client’s suggestions and quickly make changes. As a result, we achieved mutual understanding and a high level of productivity.
Project Management Methodologies
daily meetings
one-on-ones
sprint planning
two-week sprints
internal and external demos
team retrospectives
Technologies and Integrations
Technologies
Frontend
Backend
Landing page
Admin panel
Integrations
Facebook API
Google API
Mixpanel (for collecting statistics)
Services
Business analysis
Project management
Frontend development
Backend development
Solution architecture
DevOps
Quality assurance
Maintenance
Roadmap
Planning stage
Sept 2020
MVP development
Oct 2020 - Feb 2021
Version 1.1 development
Feb - Sept 2021
Release
Sept 2021
Version 1.2 development
Sept 2021 - Present
Challenges
The biggest challenge during this project was that we needed to get our client’s app approved by Facebook and Google to use their APIs. The approval processes are complex, lengthy, and include strict rules: for example, we had to shoot a video for Facebook and Google, according to specific requirements, about how we would use the app.
In addition, Google required us to create a landing page with a description of the application. Initially, we had developed only the web platform.
Future Plans
Together with our client, we plan further development, new opportunities, and audience growth. To achieve this, we are expanding the team to quickly develop features and release them to production.
The next version of the app will include integration with the Zendesk ticketing system
Together with our client, we plan further development, new opportunities, and audience growth. To achieve this, we are expanding the team to quickly develop features and release them to production.
Let's Discuss Your Project
Simply fill out the form or email us at hi@s-pro.io