Mystery Shopper AI Suite | S-PRO
Product / Mystery Shopper AI Suite

AI agents that walk your customers' journey

Real personas, real channels and real findings. Mystery Shopper AI Suite runs autonomous shopper agents across public and private customer journeys, then returns scored evidence your teams can act on.

8Digital and assisted channels in one run
<24hFindings to action after release or campaign
90%Cost reduction target vs. human cycles
Mystery Shopper / findings
Live Findings DashboardQ2 cycle
1,248Interactions run
32Active personas
47Red findings
JFRelocating FamilyDecision stage, email contact formRed
YSYoung SwitcherFees unclear in comparison flowAmber
CXEvidence packageTranscript, screenshot, timestamp and ownerReady
Product screens

From personas to evidence-grade findings

The workbench is built around personas, runs, findings and evidence, so CX teams see what failed and who owns the fix.

persona heatmap
Persona x journey stageGreen / amber / red
RFRelocating FamilyAwareness amber, decision redOwnerless
STStudent SwitcherFees and eligibility unclearFriction
HNHNW expatAdvisor booking works but follow-up slowAmber
Persona heatmapEvery persona x stage x channel gets a comparable score and reason code.
evidence trail
Finding: slow first contactAudit-ready
Agent query sent"Can I open an account before relocating?"
Email response capturedGeneric reply after 2 days, no named owner.
Competitor benchmarkNamed advisor response same day.
Action routedOnboarding Ops and CX team assigned.
Evidence trailEvery score is backed by transcript, screenshot, timestamp and source lineage.
run configuration
Run scheduleContinuous
01

Personas

Select or commission the situations that matter.

02

Journey

Pick stages, channels and competitors.

03

Frequency

Nightly, weekly, after release or campaign.

04

Routing

Push findings into CRM, CX backlog or coaching plan.

Run configurationConfigure once, re-run continuously and compare drift over time.
board report
CX evidence reportPDF export

Friction by channel

Top actions

1Fix advisor bookingHigh impact, low effort
Board-ready reportsTrends, benchmarks and prioritized fixes in a format executives can read quickly.
Journey framework

Phase 1 works on public surfaces. Phase 2 goes deeper.

Start without integration by testing awareness, consideration and decision flows. Expand into onboarding and loyalty once internal systems are connected.

P1

Awareness

Search, ads, forums, reviews and comparison surfaces.

P1

Consideration

Website, calculators, fees, product pages and branch info.

P1

Decision

Email, forms, chat, phone and advisor booking.

P2

Onboarding & loyalty

KYC, app setup, complaints, retention and cross-sell flows.

Persona library

Real customer situations, not generic test scripts

Each persona is built across demographic, intent, channel and emotional state, then reused for consistent quarterly comparison.

Banking

Relocating family

German-speaking family moving to Zurich and trying to open accounts before arrival.

Banking

Young switcher

Mobile-first student comparing fees, app quality and eligibility.

Wealth

HNW expat

High-intent prospect looking for advisor access, tax context and onboarding clarity.

Insurance

Claim in progress

Frustrated customer seeking status, escalation and empathy across channels.

Retail

Returns-heavy

Tests refund clarity, chat quality and policy consistency.

Custom

New persona in one week

When the needed persona is missing, S-PRO defines and ships a working agent.

ROI

Cost out, coverage in, revenue recovered

The product replaces narrow, quarterly mystery-shopping snapshots with continuous evidence that can be routed to the team that owns the fix.

90%Cost reduction target versus traditional human mystery-shopping cycles.
1,000xCoverage uplift versus a typical 50-visit human cycle.
<24hRerun after release, campaign or website change.
5-10xRevenue-growth advantage associated with CX leaders.
Delivery

A productized path from walkthrough to continuous run

The first sale can start with public-channel evidence, then expand into integrated onboarding, loyalty and cross-sell testing.

Inputs required

  • Target personas, products and competitor set
  • Channels to test: search, site, email, chat, phone and branch booking
  • Scoring rubric: responsiveness, clarity, compliance, tone and effort
  • Routing owners for CRM, CX backlog or coaching plan

Outputs delivered

  • Persona x journey heatmap and channel scoring
  • Transcripts, screenshots and audit-grade evidence trail
  • Prioritized gaps with recommended actions and owners
  • Trend reports for quarterly CX and conduct review

See what your customers actually experience.

Run Mystery Shopper on your own channels, expose the friction and turn each finding into a fix owned by the right team.

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