We perfectly know how important it is to stand out among the competitors in business. Brand identity serves this goal, it helps your startup be recognizable, memorable, and attractive for future clients. A logo is the most important part of it, as it will be present on each and everything: website, business card, banner, etc.
Here we have collected some info that will be useful both for someone only dreaming about own startup and those who might wanna consider renewing its identity. If you’re feeling fashionable and want to add some contemporary flair to your designs, check out these 10 logo design trends that will wow your customers in 2024. Don’t thank us! Or do...
#1. Simplification
It's long-term and is based on the maximum simplification of the form, minimizing the number of colors and graphic elements used. In 2022 a new trend became very popular — a clear and readable font in combination with basic geometric shapes. It helps to effectively identify a logo among others thanks to a harmonious and complete composition. Using simple graphics elements allows achieving an interesting visual effect without excessive complication.
The resulting logo with distinct large elements looks equally good everywhere—from the company's website to a business card. Many famous companies used this trend in their own rebranding, like the one almost everyone encounters in everyday life—Mastercard.
#2. Letter stacking
It may seem hard, but that's when the logo text is positioned into an original column. It is allowed to use additional symbols, contrast colors and other effects that do not distract your attention from the perception of the text itself. It is not new but still doesn't lean back.
#3. Lettering
Simplification can be clearly seen in the trends of next year, but the lettering is unlikely to lose its place among the popular styles. It will still be used in creating logos for photographers, cafes, barbershops, bakeries and so on.
#4. Negative space
This trend has gone far from what it was earlier, now the emphasis has shifted to the text component of the logo: the letters or their intersections became a suitable field for working with negative space. Negative spaces are less popular than positive. However, it generates a clean and simple image.
#5. Gradients
Smooth transitions from one color to another when styling an icon, a text, or a logo are still popular, especially for compositions with large and massive fonts.
#6. Overlapping
Superposition of two bright colors with the third became very popular nowadays. Bold colors attract the eye and leave a mark. Mastercard was among the first ones who started it.
By the way, that's what we used in our new logo.
Market report
#7. Responsiveness
The endless assortment of devices and screen sizes has provoked designers and developers to experiment with various ways to make designs adapt to the user’s device as a one-website-fits-all solution. It has began not now, but continues evolving into new forms, more companies refresh their logos into the new simplified designs.
#8. Animation
The main benefit is that any logo can be turned into a catchy animation. This means that even your current logo can be successfully redesigned in any way that is better. They take the website visitor's breath, make them stay longer, and increase the user's engagement. Why not use it?
#9. Logo with Characters
People, animals, fiction characters — if that's your feature then why not place it on your logo?
It may resonate with potential customers, make your brand trustworthy, engaging, and lovable. Also, you might put that into a story about your company and increase your chances to be recognizable. You know, storytelling is a trend!
#10. Vintage
The fashion of vintage little by little it has gone into the trends in logos. In 2022 it has been reflected in the corporate identity of many companies.
More and more brands use this trend because of the nostalgic effect it gives, in a way it creates a connection with the memories of their past. This design style also conveys a sense of loyalty, trust, and authenticity.
AI as the Latest Trend in Logo Design: Transforming Brand Identities
AI-generated imagery is one of the modern logo design trends in 2023. Nowadays, a logo is a must-have if you want your business to stand out and build customer loyalty. Here is a list of logo design trends for your inspiration:
- 3D logos - give you better expression and creativity feel
- Royal blue color - associated with trust, loyalty, and stability
- Artistic typography - convey information and evoke emotions via words
- Monogram logos - capture attention with minimalistic symbols
- Lowercase logos - recognizable and easy-to-adapt style
However, custom logo design and branding is a significant investment that not all businesses can afford.
But there is a way out - AI logo generators that let you create a logo in just a few clicks. One of the benefits of logo generators is that they give you lots of logo variations to choose from depending on your business goals and identity.
With AI logo generators, you can get a logo for just $20-$100 in minutes. This is a great option if you are a startup on a budget and need to test your product on the market quickly.
Here are some of the most popular AI tools for logo design, which will help you keep up with the latest logo design trends.
A free logo generator creates hundreds of custom logo design variations generated just for you, no templates here.
A tool that gives you a lot of customization options so your logo will align with your brand’s identity.
With Logopony, you will instantly get ready-to-use logo files for web & print, social media branding kits, business cards, favicons, style guides, and more
Conclusion
Logos are the evergreen images of a company. They tell people much more than the company’s identity. You would need an impressive logo to attract people of all ages at all times. One logo may contain a touch of different trends, but more importantly, it should represent the values of the company.
If you wish to be aware of the trends, just check how it goes in the real cases, like our design works on Behance and Dribbble!
Make 2024 the year you change the game!
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