Efforts involved:
10 people
Development time:
6 months

A tablet app that speeds up sales 4 times

We are technical partners of Millennium Mat Company who are professionals in the production of floor mats and rugs with custom prints. Their company has the most automated mat production line in the world. The only weak point was the sale process. The task was to find a completely new approach that will allow efficient customer-to-company interaction.

The result is Virtuoso that shortened the period from the first call to the successful sale by 76% - from 4 days to less than 24 hours on average.



shortened the sales cycle by 4 times


reduced the sales process to 1 visit to a client


sold as SaaS solution to other 12 carpet production companies


improved the level of client’s satisfaction with the service


set new industry standards

What is the most important for clients? They want to be sure that the final result will look exactly as they hope it to be.

Our partners needed a tool that would show a client the final result quickly and realistically. So we created Virtuoso — it allows to get any image and show how it will look printed on the floor mat. Not only it shortens the time of negotiating, but brings the service to the new level — the client can immediately see how their idea will look, and add some adjustments if needed. They can be sure that the final result will meet their expectations.


Front-end development
Back-end development
Web & App Servers
Hosting & Deployment


An end customer wants to print a logo on the mat.

  • 1.

    Company manager meets a customer for the first time.

  • 2.

    They discuss an idea to understand the details of the printing.

  • 3.

    The manager passes the requirements to a designer.

  • 4.

    The designer creates a sketch.

  • 5.

    The manager shows the sketch to the client.

  • 6.

    The client doesn’t like it, the manager tells the designer to edit the sketch, then shows it to the client again.

  • 7.

    The cycle repeats, until the client likes it or gets tired and quits.

The sale cycle - 96 hours.



  • 1.

    A company representative comes to the business owner, downloads the logo into Virtuoso app and shows how it will look on the mat. Virtuoso allows to make all necessary adjustments on the fly.

  • 2.

    The client can see the final result immediately.

  • 3.

    Finalized and approved design is sent to production. Less than a couple of hours — and the deal is made.

The sale cycle - 24 hours.

User journey

The app is aimed to make the sales process smooth and automated. A manager can make a deal with a client in 3 steps

Search or download any logo in the Virtuoso app
Adjust the mat design right at the spot
Get client’s confirmation by signing an order
Send the final version to production

The results

less time is needed to make a deal
faster sales process
reducing the costs
higher satisfaction rate

Virtuoso is a solution to speed up business and bring a new level of customer service. Initially, Virtuoso was planned as an internal solution for Millennium Mat Company. But then they found out all the advantages of the automated sales process and decided to share it with other businesses. They started selling Virtuoso as a SaaS platform to companies that are also engaged in the mat printing business. Now more than 12 other companies use Virtuoso to get an advantage of the automated business process.


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